Building the Messymuppet Brand Identity…
My skills lie in making jewellery, crocheting and knitting and I have a very creative brain, useful for thinking of ways to use all sorts of things I find and things that people throw away.
But I am not a marketing guru and had no experience in selling, no experience in branding and had completely focused on creating the products. So when I did my first stall it opened up a whole new scary world of how to set up the stall, price labels, logos, business names & how to package the items once bought..
I could just buy price labels, price cards, paper bags… but that’s just not me…. I’d like to develop my own style, my own identity & do it as ecologically friendly/recycled as possible…
My personalised self-inking stamp from vistaprint. It was a bargain (well free, with only the cost of postage), and as I went through topcashback I got cashback too, which covered the postage cost! 🙂 You can sign up for topcashback Here
Packaging small items/jewellery:-
My Aunt said that when she was in France and has bought things on markets they always come in a small handmade envelope with a sticker on of the business name, complete with curled ribbons & she thought this was a nice touch…. I thought about handmaking some envelopes, potentially by from old paper/magazines, but at the time I thought this may be too time intensive….
When I was shopping I happened to see some small brown money envelopes + thought they’d be perfect, plus by buying them from “Home Bargains” they were a bargain!
I made a stamp from an old cotton reel and a couple of buttons superglued on, then got busy with some ink and another couple of stampers and of course my personalised Made By Messymuppet stamp.
These little envelopes are perfect for jewellery, keyrings and hair grips/hair clips and mean that things that don’t have tags on, like button bracelets, friendship bracelets and charms always go home in something that has my business name, email and website on. I’ve found that everyone has really liked them, and thought them a nice touch, and little girls buying the friendship bracelets like to have one, even though they immediately have the friendship bracelet on their wrist. This little envelope often goes in their pocket, bag (or mum’s bag) for later, to put it in for safe keeping when they take it off!
Jewellery Gift Boxes
Last Christmas I found a great pattern for origami gift boxes on the Eden Project website here as they were publishing fun Christmas ideas and activities, a different one each day, in the build up to Christmas.
They were particularly perfect with square Christmas cards, although the pattern needs some refining as I found the difference they suggested between the top and bottom too much as the bottom of the box then ended up too loose. They also work really well with birthday/valentines/thankyou/mother’s day cards, although I now need a stack of old cards to make boxes for all occasions.
If sent in the post these boxes require small packet post as they are too thick for ‘Large Letter’ post, so this adds extra cost onto the p+p prices, but they do work well with online sales, when offered as an extra, as they add a special touch, particularly when bought as a gift.
Some of the boxes I’ve made……
Larger Items/Paper Bags
When I diversified and made lots of my photo frames, whilst in Devon, I then had a packaging problem as I now needed to cater for larger items. My Mum came up with the solution. She had lots of A4 white envelopes that they’d had for their business that were no longer sticky and no good for posting things. So she cut off the tops for me, stamped them with my ‘Made By Messymuppet’ stamp, small button stamp and a big button stamp and they work perfectly as paper bags! The big button stamp she made out of an old mousemat stuck on a jar lid.
At first I printed my own business cards at home, but when my friend ordered Moo Cards and gave me some to have on my stall to advertise her business as I had borrowed some of her vintage crockery jewellery stands, I got serious Business card envy!! So I ordered some! There are several offers around where you can get free business cards from Moo, through Folksy, Paypal and Facebook, are the ones I know about, but there are probably others! It takes quite a while to find some suitable photographs, upload them, sort out a logo and what info you want on there + rearrange it all etc. But it’s certainly worth spending the time doing this, and whatever program/website you use to design your business cards you will still need to do this! But the results are fantastic! The cards came very very quickly after ordering, far quicker than the estimated time, and just look amazing. So amazing that I was reluctant to give my cards away at events!! The advantage of Moo is that you can have photos of your products on the cards, and you can have several different designs. This works particularly well for me as I have so many different types of products, so people were able to choose a card relevant to the items that particularly interested them.
You can get 10% off your first order by following this link:-
My ideas are still developing, so if anyone has any other packaging ideas or suggestions of logos I’d love to hear them….